Email Subjects

Email Subjects (subject lines) are saved on Email Message records, and may be entered/edited there during message creation or during setup of a Mass Email.

Eye-catching Subject Lines

There are two options for enhancing Subjects in DonorPoint-generated emails:

  1. Merge tags, to address supporters by name in solicitations and receipts.
  2. Emojis, to add some visual sparkle + fun.

In the example below, the Subject line uses both options to remind Emerging Leaders that they still have time to sign up for a networking event at the local TopGolf driving range+pub:

subject_line_merge_tag+emoji.png

There’s a list of Merge Tags in Online Documentation: https://docs.donorpoint.com/content/08email/mergetags.html

  • Note that some are appropriate for use with Contact-list-based Mass Email Lists (i.e., they have additional details about a constituent, not just an emails address), while some are more appropriate for receipts (i.e., they have transaction information, like amount and item name).
  • Always test before you send!

And here’s how to insert standard emojis from your desktop or laptop:

  • On Windows: Windows Keyboard Tips & Tricks: ttps://support.microsoft.com/en-us/windows/windows-keyboard-tips-and-tricks-588e0b72-0fff-6d3f-aeee-6e5116097942
  • On a Mac: Using Emoji and Symbols on Mac: https://support.apple.com/guide/mac-help/use-emoji-and-symbols-on-mac-mchlp1560/mac

This is what the Subject line for the example looks like in Microsoft Outlook, in the preview and reading panes:

subject_line_in_Outlook.png

First published in Devlopment Bulletin 2023-04B; added 2023-05-31 NTK.