Community Fundraising Overview
How It Works
A Community Fundraiser (TeamCampaign) allows your organisation to open fundraising beyond your traditional donor base:
- Your organisation creates a Community Campaign with a goal, end date, and donation form
- Participants sign up and receive personal fundraising pages
- Participants invite their networks to donate to their page
- Donations are collected through DonorPoint’s standard transaction processing
- All donations roll up to the campaign total; individual participants track their own progress
Key Concepts
Campaign — the umbrella community campaign created by your organisation. Has an overall goal, end date, and template for participant pages.
Team — an optional grouping within a campaign. Teams have their own goal and leaderboard. A campaign can have many teams, each with many participants.
Participant (Member) — a person who signs up to fundraise. Each participant gets a personal page with their own URL, goal, and donor list.
Splash Page — the public-facing campaign page showing the overall goal progress, leaderboard, and sign-up option.
Engagement — content and tools DonorPoint provides to help participants invite donors: invitation emails, social sharing tools, progress updates.
Participation vs. Response
Community campaigns track two distinct metrics:
- Participation rate — the percentage of invited constituents who sign up as participants
- Response rate — the percentage who donate (whether as a participant or a donor)
These are separate; a constituent can donate without being a participant, or be a participant without raising any money.
Community Campaigns in Catalogs
Community campaigns can be added to Catalogs, allowing donors to browse and give to specific fundraisers alongside other campaign items.